Caring about health and immunity, reinforced by the recent pandemic context, became the driving force behind a sharp increase in the consumption of berries, regarded as a “superfood” for their health benefits.
The berry market, the “superstar category,” is quickly developing globally, showing the fastest growth in the sector, with approximately 13 million tonnes produced annually (source: FAO, 2019). The "organic, zero-residue” premise has a heavy toll on this market. In fact, consumers are increasingly attentive and sensitive to production methods and demand organically grown crops, particularly in the soft fruit sector, thus making this the second largest in the fresh organic category.
It is important to equip farmers with solutions that allow them to better respond to these market demands. Alltech Crop Science (ACS) natural-based solutions, resulting from the application of microbial fermentation and nutrigenomics, are designed to enhance yield, reduce stress and improve health in crops. Our natural, proven solutions promote sustainability, profitability and value creation across the entire food chain.
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