AGENDA

Thursday, February 6th - Hubbard Dealer Meeting (8:00 a.m. - 4:30 p.m.)

• Hubbard Success Stories: Real Results, Real Impact
• 2025 Marketing Game Plan: Unlocking New Growth
• Alltech Tech Integration: Shaping the Future of Nutrition
• Recharge Your Cattle: Boosting Herd Performance
• Keith Mundee, President of American Hat Co.: Tradition Meets Innovation
• The Blueprint Evolution: Paving the Way Forward
• Product Training Breakouts: Hands-On Innovation
• Keynote by Justin McKee: Telling your story. Inspire our industry

Rodeo begins at 6 p.m.

Need help with your social media page or other marketing support?

Sign up for a time slot before the welcome reception on Wednesday to meet one-on-one with our marketing specialists! Please e-mail Jena at jenalee.wagner@alltech.com.

GUEST SPEAKERS

Keith Mundee

Keith is the president of American Hat Company, a renowned brand in the Western industry known for its high-quality, handcrafted hats. With decades of experience in the Western apparel and accessories market, Keith has been instrumental in upholding the company’s tradition of craftsmanship while innovating to meet modern trends. His leadership has helped solidify American Hat Company as a premier name in both fashion and functionality, making it a staple among cowboys, ranchers, and enthusiasts alike.

Justin McKee

Justin McKee is one of the most well-respected Western Sports television hosts in the world. He got his start in 2001 when the Pro Bull Riders chose Justin to take the lead role on TV. For ten years, he was the “voice of the PBR” and worked for several networks, including Versus and NBC Sports.

His background for broadcasting was as smooth and balanced as his delivery. Justin grew up behind the microphone at his parents livestock auction in Oklahoma. He brings great insight to his commentary from being a competitor himself in the arena. Justin finished 18th in the world standings of Pro Rodeo steer roping in 2004 and holds the arena record in that event at the Cheyenne Frontier Days.

Justin is currently one of the hosts for The Cowboy Channel, the official network of ProRodeo, the only 24-hour television network dedicated to western sports and western lifestyle. He is also the host and Co-producer of one of the networks top shows, Pro Rodeo Tonight.