Burnbrae Farms is highlighted as Alltech Canada Planet of Plenty Story, for 2021 which recognizes farmers, producers and ranchers who are harnessing the power of agriculture to create a Planet of Plenty™. To read more inspiring stories and learn more about Alltech’s vision of Working Together for a Planet of Plenty™, visit planetofplenty.com.
The story of Burnbrae Farms is 130 years old and stretches back six generations. Beginning in 1891, when Joseph and Jean Hudson purchased land in Eastern Ontario to farm Ayrshire dairy cattle, then switched to laying hen production due to the vision of their grandson Joe Hudson, and with future generations continuing that vision, the story is one of nurturing family, community and the land.
Joseph arrived from Scotland with his family in 1874 and met Jean, who was originally from Ontario, in Manitoba, where they married. They moved to Eastern Ontario and purchased 100 acres of land in 1891. The Hudsons called their new dairy farm Burnbrae, from the Scottish words for creek (“burn”) and hill (“brae”), inspired by the landscape, which featured a creek, a waterfall and hillsides that sloped down into a valley. This began a long-lasting relationship between the family, the farm and the community that is reflected in the operation’s sustainability initiatives today.
Today, Burnbrae Farms is a thriving agri-business that has been producing eggs for Canadians for more than 75 years while also engaging in a host of initiatives and partnerships that support sustainable agri-food. The Hudson family has always strived to be leaders and to make a difference by “doing the right thing.” This has positioned Burnbrae Farms as an industry frontrunner with its Corporate Social Responsibility (CSR) program, which is based on five pillars: the environment; animal care; health and well-being; safe, nourishing food; and community spirit.
The Hudson family farm ranks among Canada's leading egg businesses, and they are dedicated participants in the agriculture community.
The farm was originally a dairy and cash crop operation, and it was run as a dairy farm by Joseph and Jean Hudson and, later, by their son, Arthur, and his wife, Evelyn Purvis Hudson, until the 1940s, when Arthur and Evelyn’s two sons, Joe and Grant Hudson, became the next generation to perpetuate the farm. As part of a high school agriculture class project, Joe raised 50 chickens, and Burnbrae Farms began producing eggs. By the time Joe finished high school, they had more than 3,000 layers on the farm.
Joe later married Mary Morwick and Grant married Beryl Hick, and they raised their own families on the farm as well.
Today, the company is owned and operated by the descendants of Joe and Mary Hudson, including Margaret Hudson, president and CEO; Ted Hudson; Sue Hudson; Helen Anne Hudson; and Mary Jean McFall, all of whom are actively involved in the family business. Thanks to the efforts of generations of the Hudson family, the business has continued to grow for 130 years, and Burnbrae is now the largest integrated egg producer and distributor in Canada.
“Our vision is to provide nutritious food for Canadians while, at the same time, respecting our people, the animals entrusted to our care and the environment,” said Margaret.
The company employs over 1,500 people at farms, grading stations and processing operations across the country. Burnbrae Farms’ farming operations include conventional, enriched, free-run, free-range and organic laying barns. Beyond a variety of traditional shell egg options, Burnbrae produces cracked and prepared egg products, whole egg patties and crustless quiches.
Eggs have always been a sustainable protein source, but imagine being able to purchase eggs that are produced by hens living in a facility fueled by renewable resources, such as the sun.
Burnbrae Farm owns and operates the largest commercial-scale solar-powered egg-laying farm in Canada, located near Woodstock, Ontario, and is currently building a second solar project in Lyn, Ontario. These eggs are marketed under the Green Valley brand.
This solar-powered egg-laying farm has four barns and is completely off the hydroelectric grid. It is almost entirely powered by solar energy through the nearly 1,500 solar panels on the barn roofs.
The barns on this farm are designed to be energy efficient and feature high-efficiency motors, lighting and ventilation systems that use as little power as possible. When excess electricity is generated from this farm, the solar panels also power the neighbouring Burnbrae farm. There is also a backup generator to ensure that power is always available for the hens.
Additionally, the solar-powered farm is a free-range farm, where hens are able to roam though open-concept barns and have access to perches, nests and the outdoors, weather permitting. The CSR program at Burnbrae Farms includes renewable energy and a host of other initiatives. It encompasses five pillars or areas of focus, including: environment; animal care; health and well-being; safe, nourishing food; and community spirit.
“The future of our environment is a priority — not just for our family, colleagues and community, but a priority that impacts the world,” said Margaret, who represents the fourth generation of the Hudson family to be involved in the business. “We are proud of our efforts and advancements in recent years to reduce energy, waste and resource inputs from our egg production while preserving or enriching natural spaces.”
With the environment as an area of focus, Burnbrae Farms is committed to reducing its environmental impact through the prudent use of natural resources, developing green energy projects and enriching local natural environments in regions where it does business. A group of passionate employee volunteers headed up by local CSR champions is devoted to overseeing environmental initiatives, such as shoreline and roadside cleanups.
Burnbrae Farms closely monitors its energy and water use. The data collected from these practices has allowed the company to set new goals around the continuous reduction of greenhouse gas emissions and the reduction of waste to the landfill as a part of its renewed CSR strategy. In 2020, waste diversion from the landfill continued to climb and has now reached 95%, compared to 72% in 2016. Burnbrae Farms has been able to implement several green technologies that reduce its impact on the environment and its dependency on natural resources across its supply chain, such as LED lighting retrofits.
Burnbrae Farms recognizes the opportunity to reduce the environmental impact of agriculture. The construction of Canada’s largest solar-powered egg-laying farm is just one part of Burnbrae’s commitment to reducing the environmental impact of its operations, decreasing its energy use and lowering its carbon footprint across the business. The company has also taken other steps to reduce its energy consumption and has encouraged employees to think of novel ways to move toward becoming more eco-friendly.
The company has also worked with Bullfrog Power, Canada’s leading green energy provider, for more than 13 years. Burnbrae purchases green electricity to offset carbon emissions on the company’s Green Valley and Naturegg brands. In turn, Bullfrog Power injects that amount of electricity into the grid.
Efforts have been made to ensure that Burnbrae’s fleet of tractor trailers is more efficient, including the installation of special heaters that reduce the idling time to warm the cab in cooler weather, the addition of aerodynamic trailer side skirts that reduce drag and the inclusion of more fuel-efficient automatic transmission vehicles within the fleet.
In 2021, Burnbrae partnered with Swim Drink Fish to support the movement for clean water in Canada by starting to include information on their own egg cartons and by donating to the charity. Swim Drink Fish is a Canadian charity that has been working toward a swimmable, drinkable, fishable future since its launch in 2001. By blending science, law, education and storytelling with technology, the organization empowers millions of people to better understand and safeguard their waters.
Burnbrae Farms views manure as a valuable asset rather than a waste product, as it is rich in nitrogen, phosphorus and potassium —nutrients that are necessary for growing great crops. All of its farms have nutrient management programs to ensure the proper handling of manure, including enclosed concrete storage buildings on-site for responsible storage. The company works with agronomists who provide manure sampling services that profile the nutrients found in the manure. The manure is also sold to farmers as fertilizer for their fields.
Burnbrae Farms is committed to improving the natural environment in all of its locations. At the main farm in Lyn, Ontario, close to 20,000 native trees have been planted over the last 10 years.
The company is always exploring opportunities to improve the surrounding area while keeping it as natural as possible. Even during the pandemic, some locations were able to plant trees and run outdoor roadside and shoreline cleanups while practicing social distancing.
Animal care is a CSR priority for Burnbrae Farms. Every hen receives the best possible care every day, as guided by science-based standards in a framework for continuous improvement. Burnbrae is proud of its accomplishments in animal care and is committed to continuous improvement as scientific information becomes available.
Burnbrae Farms’ animal care program is guided by its Animal Welfare Working Committee and is monitored and implemented by Dr. Michelle Hunniford, an animal care specialist. Dr. Hunniford, who joined the business in 2017, is responsible for ensuring that the birds at all of Burnbrae Farms’ locations across Canada receive the same high standard of care.
The Animal Welfare Working Committee meets regularly to review and update the animal care program, which includes:
As part of its commitment to animal care, the company supports and funds research across Canada. One example is the Burnbrae Farms Professorship in Poultry Welfare, a 10-year commitment to poultry welfare research that was established in 2014 at the University of Guelph and is currently held by Dr. Alexandra Harlander. The professorship supports egg farmers and increases the capacity for ongoing research on laying hen behaviour and housing. Additionally, since 2007, Burnbrae has had a representative on the board of the University of Alberta's Poultry Innovation Partnership. Most recently, Burnbrae committed to donating $10,000 per year for five years to support the “Feeding the World, Nourishing Health” campaign at the Université de Laval.
With more than 1,500 team members, employee health and well-being are critical for Burnbrae Farms. Training is a priority for company employees, whether it is related to equipment, personal protective equipment or the policies and procedures that employees are required to follow. All locations have a Joint Health and Safety Committee that meets regularly to discuss site-specific issues and encourages all colleagues to bring forward any concerns or potential safety risks to their managers or health and safety representatives. Continuous improvement is a key component of the company’s health and safety program.
Burnbrae Farms’ employees are the strength behind everything they do. During the pandemic, many team members have been on the frontline and have demonstrated exceptional resilience, creativity, optimism and care for one another, their clients and their communities. At the onset of the pandemic, the company took immediate action, implementing COVID-19 protocols at all of its sites to protect employee health and maintain the Canadian egg supply.
Food safety is integral to the success of the business, and Burnbrae Farms is committed to producing safe, high-quality egg products that meet regulatory and customer requirements. Given this commitment, its goal is to be the leading authority and practitioner of poultry- and egg-related food safety in North America.
Based on food science and best practices in the industry, Burnbrae Farms has implemented robust food safety and quality programs. When it comes to globally recognized food safety standards, the farm operates according to Hazard Analysis Critical Control Points (HACCP) specifications and the Safe Food for Canadians Act (SFCA). To ensure confidence in the delivery of safe food to customers, all of its grading stations and processing plants are Global Food Safety Initiative (GFSI) certified and adhere to the British Retail Consortium (BRC) program. Food safety training is a critical part of compliance, and Burnbrae has implemented unannounced internal audits as an additional measure of that commitment.
Burnbrae Farms is proud to be a good corporate citizen, contributing to healthy, prosperous communities everywhere it operates. Community spirit is a very important pillar of the CSR program.
Giving back to communities is a core value and a foundation of the culture at Burnbrae Farms and in the Hudson family. The farm can trace its long history of community service back to the 1930s, when Nanny Hudson gave meals to wayward travellers during the Great Depression. For generations, the Hudson family and the team at the farm have taken great pride in their local communities and have embraced the opportunity to support them.
Operating in nine communities across Canada, the company prides itself on charitable giving. Below are just a few examples of how Burnbrae Farms gave back during the COVID-19 pandemic in 2020:
Burnbrae Farms believes that partnerships and multi-stakeholder collaborations are key to achieving a sustainable planet. It has long-standing relationships with many organizations and is proud to support causes locally, provincially, nationally and internationally.
The company has partnered with World Vision Canada to offer Canadians the opportunity to purchase hens and roosters for families in need in one of the 50 countries that World Vision supports. As part of this partnership, Burnbrae Farms matches every “Two Hens and a Rooster” gift purchased from the World Vision Gift Catalogue.
The Hudson Family has always been a strong advocate for agriculture. The company is known for participating at many events across the country and sharing information about hen care and the production of safe, nutritious eggs.
Burnbrae Farms supports educational programs like AgScape, the voice of agriculture in the classroom in Ontario. AgScape is an organization that provides online agriculture-related educational materials, resources and initiatives for teachers to share with students. Every year, the company supports and participates in the Royal Agricultural Winter Fair, which attracts more than 250,000 visitors to downtown Toronto each year. Burnbrae also supports many agricultural advocacy organizations like Farm and Food Care and The Canadian Centre for Food Integrity.
At Alltech, we are Working Together for a Planet of Plenty™. A planet where science-based solutions help ensure sustainable food production for the global population. A planet where agriculture’s story is central to the development of thriving communities and ecosystems. A planet where, through collaboration and innovation, we can create a world of abundance for future generations.
Andrea Stroeve-Sawa and Shipwheel Cattle Feeders Ltd. are winners of the Alltech Canada Planet of Plenty award, which recognizes farmers, producers and ranchers who are harnessing the power of agriculture to create a Planet of Plenty™. To read more inspiring stories and learn more about Alltech’s vision of Working Together for a Planet of Plenty™, visit planetofplenty.com.
When Albert Damgren (Green), the eldest of three sons, was 12 years old, a famine hit Sweden. He soon learned how the famine would impact his family and came to realize that someone must take another job in order for the family to survive. Deciding to take matters into his own hands, Albert woke in the middle of the night, went to the docks and boarded a ship headed for America to save his family.
Today, Andrea Stroeve-Sawa, Albert’s great-granddaughter, manages Shipwheel Cattle Feeders Ltd., and she and the Holtman family are carrying forward their own legacy of bravely taking risks. Currently, the family operation includes a yearling grazing program, a 5,500-head cattle feedlot, bees, pasture-raised chickens, a no-till “chaos” garden, a fruit orchard and compost production.
Throughout the generations, Shipwheel Cattle Feeders has maintained an unwavering dedication to continually improving its land base, the animals entrusted to its care and the community. All management decisions are made with one important goal in mind: they must be congruent with its purpose while building its future resource base and improving quality of life. Shipwheel is a place of continual learning, where curiosity and innovation are complemented by thoughtfulness and planning, setting the stage for expanding the general knowledge of regenerative agriculture practices.
Detailed below are several ideas that Andrea and Shipwheel have implemented to support their operation and sustainable beef cattle production.
“Since birth, I have been immersed in using the principles of holistic management,” said Andrea. “I basically learned holistic management through osmosis.”
At the early age of 6 months old, Andrea attended her first holistic management course with her parents, which was held by Alan Savory in the 1980s. Upon the family’s return from the course, they transformed their existing continual grazing operation into 65 different paddocks and three different grazing cells. In the early 1980s, this was an audacious move.
“(My parents) were criticized; they were told it wasn’t going to work — they were told they were crazy — but they just did it anyway,” said Andrea.
A few years ago, Andrea was renegotiating a new surface lease for one of their oil sites.
“We weren’t really happy with the new lease rate increase that was offered (to) us for our dry grassland,” she explained. “After a lengthy ‘friendly disagreement’ regarding the offer, I decided to look into the suggested Ecologically Sustainable Stocking Rate on land in our area (with) our soil type. I knew that our land was more productive than the neighbouring land but (had) never taken the time to quantify it.”
After doing some research, Andrea discovered that they were currently stocking cattle at six times the suggested Ecological Sustainable Stocking Rate, and their land was still improving.
“Now that I had that information, it really got me thinking,” said Andrea. “We had always known that the increase in productivity since we began practicing holistic management on our grassland in 1982 was a lot but had never really quantified it. We knew we were better than average; the physical look of the land, the water cycle and the mineral cycle told us it was more productive. But what really intrigued me (was): how much had we improved the land over the years?”
Andrea made it her new project to dig out all the faded, yellow grazing charts and pictures from the past to see if she could quantify their land improvement.
“It was a painstaking process, but what we found was astounding,” she said. “What we learned was that, from when we started keeping records in 1982 until the present, we had increased the productivity of our land, ranging from 261% to 3,862%.”
Fifteen years ago, Andrea’s father took a composting class. He came home and started to compost the 20,000 metric tons of manure and bedding from the feedlot to produce an upcycled feedlot waste product.
“Every year, in the spring, we clean our pens and put the manure, bedding and whatever other green material we can get our hands on into windrows on our (National Resource Conservation Board)-approved compost pad,” explained Andrea. “On average, we haul out about 10,000 wet metric tons that will turn into approximately 5,000 dry metric tons for us to sell.”
Andrea knows that making good compost is more of an art form than a scientific process. The team observes and monitors the temperatures of the rows, and when they get to 150–160 degrees Fahrenheit, they turn them with a compost turner. In Taber, Alberta, Canada, they are surrounded by very high-value irrigated land that is used to grow high-value crops such as corn, onions, potatoes, pumpkins and canola. Because of their proximity to this land, they can sell a high-value byproduct to the farmers.
“We see the compost as a tool to (impact) many acres of land,” said Andrea. “Over the last few years, we have seen that the demand for compost has increased to the point that we can’t meet demand with our current supply.”
Compost helps increase the biological health of the soil, and it also helps decrease the need for synthetic fertilizer. In 1 teaspoon of compost, there are 100 billion microbes, which the customer receives for free.
“We will also sell small amounts of compost to members of our community as a community outreach project,” noted Andrea. “We like the thought of two neighbours comparing gardens (and) saying, ‘Oh, that Shipwheel compost made some great big tomatoes.’ It gives them good feelings about Shipwheel in their community and about regenerative agriculture.”
In 2014, Shipwheel was approached by a customer that wanted to feed cattle without added hormones or antibiotics. The knowledge, skill and cattle handling principles taught by Bud Williams were at the forefront of this opportunity.
The revolutionary stockmanship that Bud taught was named one of the “Top Ten Innovations” in the beef industry, alongside barbed wire, antibiotics and refrigeration, by Beef Producer in 2011. In the September 2013 issue of Beef, he was named one of the top 50 industry leaders. Bud’s stockmanship, feeding high-quality feed and focusing on individual animal care aligned with Shipwheel’s new customer and its needs. Shipwheel took the knowledge of cattle handling that Bud taught and used it to help boost depressed immune systems and maintain healthy cattle.
“Cattle are herd animals,” explained Andrea. “They far prefer to move as a herd. Our job as caregivers or handlers of the cattle is to gain the trust of the herd through our posture, position, distance and angles while handling. When the cattle have confidence in us as their caregivers, we are then actually able to take the herd for a walk.”
“Proper exercise for the herd releases their stress, which will decrease (their) cortisol response, thus increasing the suppressed immune system and breaking the negative cycle of stress,” she continued. “Just as humans would reduce stress through movement individually — by going for a walk, for example — cattle can release stress with proper exercise, but (they) need to do this as a herd as opposed to individually.”
In 2017–2018, Shipwheel fed more than 3,500 cattle that were ranch direct. The average weight of the heifers was 451 pounds, and the average weight of the steers was 508 pounds. They were not treated with antibiotics on arrival, were not fed ionophore, and did not receive implants. Only 4.74% of the heifers and 6.06% of the steers were treated with antibiotics by the time they weighed 850 pounds.
“I am so grateful for what we learned in those years while feeding cattle without the mass use of antibiotics,” said Andrea. “We can directly apply those same stockmanship principles to the conventional cattle that we are feeding now. Every member of the Shipwheel crew is required to understand the concepts of cattle handling that Bud taught us and be continually practicing and applying those stockmanship principles to the best of their ability.”
A few years ago, Shipwheel had an office administrator who was very keen to learn about bees, so Andrea gave her a budget, and she set out to add a pollinator enterprise at Shipwheel.
“We did have some Shipwheel honey this year and are hoping for a little more next year, as now, their hives are established,” said Andrea. “This enterprise contributes more to the community dynamics of the ecosystem and the social part of Shipwheel than to the financial wing of the whole operation, but it was minimal risk.”
“The more we learn about the bees, we realize they are fascinating insects!” she continued. “Our staff loves the bees, and it does wonders for our morale. The bees and the compost really fit in with our goals of (the) regeneration of the land and, at the same time, building community.”
Shipwheel’s management style is unique and inclusive, welcoming constant input from both its owners and staff. March 2020 found the business facing a global pandemic. Andrea took a collaborative approach with staff members and created a “brainstorming wheel,” which illustrated how they needed new enterprises to increase diversity — but the new enterprises also had to fit within their bigger overall, holistic goal.
“The brainstorming wheel worked, and amidst a global pandemic, we added five enterprises to our (operation),” explained Andrea. “We added vermicomposting, a fruit orchard, a chaos no-till garden (and) pastured chickens, and we started making high-fungal compost. We are hoping to expand and grow these enterprises in the coming years to become more diversified and have stability and profit spanning all seasons.”
Collaboration is ingrained in the structure of Shipwheel.
“When the pandemic hit, I was concerned for my own business, but I was also concerned for the small businesses in our small community that had to suddenly shut their doors,” said Andrea. “We decided that Shipwheel would start our own ‘small business challenge.’”
Every week, someone on Shipwheel’s staff would pick a local small business from whom to purchase a $100 gift certificate, and then the team conducted a social media drawing to pick a winner to receive the gift certificate.
“In a world that felt completely out of our control, this was a small way that we felt we could make a difference,” said Andrea. “This was another small example of our entire team contributing to the morale of our community.”
Andrea is passionate about increasing the storage of carbon in the soil.
“I am very grateful to Dr. Kris Nichols (a Soil Microbiologist) and Kim Cornish (Director of Food Water Wellness Foundation),” she said. “These two outstanding women leaders have helped me learn about soil health, mycorrhizal fungi, glomalin and its role in storing carbon and building soil aggregates.”
Shipwheel has been involved in a study of technology that measures carbon in the soil. Shipwheel hopes that by forming an alliance with organizations that are developing a carbon measurement system, it can put a value on the carbon that it has been sequestering.
Grassland in the area is under threat of conversion to cultivated land. By maintaining the grassland, keeping the carbon in the soil and putting a value on that carbon in the soil, Shipwheel will potentially be able to increase its income per acre in order to compare with high-value cultivated crops, such as potatoes.
Early indications from its participation in the study show that Shipwheel has stored an estimated minimum of 230 MT of CO2 equivalent per hectare and as high as 800 MT of CO2 equivalent per hectare.
The current Canadian federal government has committed to reducing greenhouse gas (GHG) emissions to 30% below the 2005 levels by 2030. “What if the cattle feeders, the beef producers and the agriculture industry were the solution to that?” asked Andrea.
“I feel that I have a huge responsibility to the previous generations to care for this tiny piece of the Earth, make it better and then pass it down to the future generations to contribute to a planet of plenty,” said Andrea. “What I am hoping for my own children is to have the courage and passion like (great-grandpa) Green to be brave and go for it! I want them to feel so deeply about something, to be bold and try something new, even if the world is telling them it can’t be done, and I would like them to couple that with a desire to construct, to add to, to regenerate, to build, rather than degrade, destroy or do nothing.”
“And so, how can I help with that?” she continued. “I can model it within my own life and through my leadership at Shipwheel and within the agriculture industry. I have had the opportunity to be a steward of the land, and I can continue to learn and grow and build, regenerate, add to and construct.”
At Alltech, we are Working Together for a Planet of Plenty™. A planet where science-based solutions help ensure sustainable food production for the global population. A planet where agriculture’s story is central to the development of thriving communities and ecosystems. A planet where, through collaboration and innovation, we can create a world of abundance for future generations.
The entry deadline was April 1, 2021.
The winners will be contacted by April 30, 2021.
At Alltech, we are Working Together for a Planet of Plenty™. A planet where science-based solutions help ensure sustainable food production for the global population. A planet where agriculture’s story is central to the development of thriving communities and ecosystems. A planet where, through collaboration and innovation, we can create a world of abundance for future generations.
Sharing a Planet of Plenty
The moment is now for Canadian agriculture to unify and work towards a vision of promise, possibility, and positivity for the future. We all have a role to play in sustainability’s story.
What are you doing to make a Planet of Plenty possible? Tell us your story.